Google has recently demonstrated new features in their e-commerce department that makes shopping online easier than ever. At Google’s I/O software conference earlier this month, Google executive Prabhakar Raghavan and his deputies demonstrated new features that they hope will help them incentivize shoppers to use photos to search for nearby retail products or find any item in the physical world with the click of their camera. More recently, the business introduced a tool that allows users to go directly from merchant listings on Google search to their checkout pages. Raghavan thinks that the numerous campaigns would inspire millions of people to click buy, forcing retailers to purchase a large number of additional Google advertising. Google stated earlier this year that e-commerce advertising was a major contributor to a 43 percent increase in search revenue in 2021.
Google Takes Yet Another Run at E-Commerce—and Amazon