etoro, the trading and investing platform, has agreed to acquire LB Finanzas, an Argentine all-in-one financial app founded in Rosario in 2018 that lets hundreds of thousands of users invest in US stocks, ETFs, crypto, and money market funds and hold Argentine peso and US dollar accounts, for individuals and businesses. LB Finanzas is regulated by Argentina’s securities regulator (CNV) and central bank (BCRA); the price was not disclosed, the deal is subject to customary closing conditions, and there is no immediate impact on users. The main objective is to build a localized wealthtech presence in Latin America with Argentina as etoro’s regional hub, planning to integrate the two experiences over time; it is etoro’s fourth acquisition of 2026, after Zengo, Bit2C, and TradeZero. Key players include etoro co-founder and CEO Yoni Assia, who said the combination can bring tools to grow wealth to millions across the region, and LB Finanzas CEO and co-founder Camilo Cristia.

etoro Expands in Argentina with Acquisition of LB Finanzas