Experian has acquired AtData to strengthen its digital identity and fraud prevention capabilities, adding over 10 billion email addresses to its data assets. Integrating AtData’s real-time email intelligence with Experian’s analytics and decisioning platforms will enhance consumer authentication, risk assessment, and digital engagement. This acquisition also reinforces Experian’s AI-driven, privacy-focused identity infrastructure, recognizing email as a key factor in preventing online fraud and supporting secure customer onboarding.
Experian Buys Email Identity Specialist AtData
