Croissant, a rapidly growing fintech startup, has raised $28 million to expand its commerce platform, which integrates guaranteed resale values into the checkout process. This approach transforms fashion purchases into liquid, asset-like transactions. Using AI and data analytics to set buyback prices, Croissant enables one-click resale and helps retailers boost average order value and customer loyalty without creating their own secondary marketplaces. The model positions resale as essential financial infrastructure in e-commerce, aligns with sustainability trends, and shifts consumer perception of apparel from a sunk cost to a recoverable asset in the $130 billion global resale market.
Croissant Raises $28M to Power Fashion Fintech Ecosystem
