Atomic Invest, a US-based embedded investing and savings platform, has acquired Groene Hart Financial Diensten to secure a regulated EU foothold and accelerate its expansion across European markets. The deal is less about customer acquisition and more about regulatory leverage, enabling Atomic to offer white-label wealth management, brokerage, and cash-management services with localized tax reporting and compliance baked in. The acquisition positions Atomic to replicate its US embedded-finance playbook in Europe, turning regulation into a distribution moat for fintechs and financial institutions seeking rapid market entry without building their own licensed infrastructure.

Atomic Invest Buys Groene Hart Financial Diensten to Boost EU Expansion