Froda, a Swedish embedded finance firm, has partnered with UK-based AI finance platform Triffin to provide up to £100 million in data-driven working capital to UK consumer brands over the next three years. The collaboration integrates Froda’s embedded lending technology directly into Triffin’s AI-powered finance operations system, enabling small businesses to access instant, flexible financing within automated workflows for payroll, invoicing, and inventory management. The initiative—Froda’s fourth UK partnership—addresses the UK’s £22 billion SME funding gap and signals a broader shift toward automated, embedded, and adaptive lending models that modernize small business finance.
Froda Partners With Triffin to Unlock £100M in Financing for UK Consumer Brands
