Moroccan fintech Chari, a B2B e-commerce platform for fast-moving consumer goods (FMCG), has raised a record $12 million Series A—the country’s largest to date—co-led by SPE Capital and Orange Ventures, to expand its B2B e-commerce and fintech services for small merchants. The company has also received a payment institution license from Bank Al-Maghrib, enabling it to offer digital accounts, cards, bill payments, and micro-insurance through a new merchant super-app. This development demonstrates Morocco’s growing startup ecosystem and Chari’s move toward Banking-as-a-Service, positioning the company as a key player in North Africa’s digital financial sector.
In Moroccan First, Fintech Chari Closes a Record $12 Million Series A Round