PayPal has launched Ads Manager, a new platform that enables merchants—especially small and mid-sized businesses—to run and monetize their own retail media networks using PayPal’s vast consumer purchasing data from over 430 million users across 200 markets. The tool enables businesses to create, manage, and automate ad campaigns directly within their PayPal accounts, integrating checkout features through PayPal and Venmo, allowing customers to make purchases directly from live ads. Competing with Amazon Ads and Walmart Connect, PayPal Ads Manager streamlines ad operations, offering AI-powered creative tools and new revenue opportunities for merchants without requiring dedicated marketing teams.
How PayPal’s Ads Manager Helps Cement Its Links to Merchants
