Wrisk, a UK-based embedded insurtech focused on the automotive sector, has raised £12 million ($16.1 million) in Series B to scale its API-first platform and expand across Europe. Industry insiders increasingly view embedded insurance as the fastest-growing distribution model, citing its seamless integration at the point of sale and improved conversion rates, particularly in partnerships with prominent brands such as Allianz and BMW. Wrisk’s ability to use real-time data and telematics to personalize insurance offerings positions it at the forefront of digital transformation in the insurance space.

Embedded Insurtech Provider Wrisk Raised £12m in Series B