MaxAB-Wasoko’s acquisition of Egyptian B2B marketplace Fatura exemplifies the accelerating consolidation in Africa’s B2B e-commerce and fintech sectors as firms aim to scale regionally and build integrated financial service ecosystems. The move aligns with a broader strategy to serve small retailers via a super app model, offering payments, credit, and supply chain solutions while leveraging AI-driven credit assessments to reduce default risk. Supported by progressive regulatory frameworks in countries like Kenya, Egypt, and Morocco, the trend highlights a shift toward enhancing fintech capabilities through strategic M&A deals, opening a new chapter of growth and innovation in the region’s digital economy.
Merger & Acquisition in African B2B E-Commerce and Fintech Sector