Equity management and capital markets firm Carta has invested in SimpleClosure, a startup that automates business shutdowns, as part of a $15 million Series A round led by TTV Capital. SimpleClosure, founded by Dori Yona, saw 12x revenue growth in 2024 and aims to simplify the complex, costly, and emotionally taxing process of winding down startups—positioning itself as the “TurboTax of shutting down.” Carta’s move to back rather than rebuild its shutdown solution underscores a broader trend: established platforms are increasingly partnering with domain-specific startups to extend their service offerings while maintaining focus on their core strengths.

Equity Firm Invests $15M in Company Shutdown Startup