Skip to content
Wellesley Hills Financial
  • Home
  • Services
    • Strategic Advisory
    • Transaction Advisory Services
      • Targeted M&A
      • Defensive M&A Services
      • Capital Raising
      • Restructuring
    • Domain Expertise
      • AML
      • Blockchain & Crypto
      • Capital Markets Tech
      • E-Commerce
      • Embedded Finance
      • IDV / KYB / Biometrics
      • Open Banking/Finance
      • Payments Analytics
      • PropTech
      • Specialty Finance / LendTech
      • WealthTech
    • Valuations/409As
  • About Us
  • Transactions
  • Insights
    • Press
    • Resources
      • Featured Articles
      • Market Movements & COTW
  • Contact
  • Toggle website search
Search this website
  • Home
  • Services
    • Strategic Advisory
    • Transaction Advisory Services
      • Targeted M&A
      • Defensive M&A Services
      • Capital Raising
      • Restructuring
    • Domain Expertise
      • AML
      • Blockchain & Crypto
      • Capital Markets Tech
      • E-Commerce
      • Embedded Finance
      • IDV / KYB / Biometrics
      • Open Banking/Finance
      • Payments Analytics
      • PropTech
      • Specialty Finance / LendTech
      • WealthTech
    • Valuations/409As
  • About Us
  • Transactions
  • Insights
    • Press
    • Resources
      • Featured Articles
      • Market Movements & COTW
  • Contact

Identity Verification Startup Persona Raises $200M At $2B Valuation

persona
  • May 4, 2025
  • Fraud / Risk Management, Insights

Persona, an identity verification startup, has raised $200 million in Series D led by Founders Fund and Ribbit Capital, bringing its valuation to $2 billion amid soaring demand for secure, AI-driven identity tools. The company’s platform, used by over 3,000 clients, including OpenAI and Instacart, automates verification processes by combining document scanning, behavioral analysis, and fraud detection to safeguard user onboarding and activity. With revenue and customer base doubling in 2024 and over 300 million verifications completed, Persona is positioning itself as a critical infrastructure provider for trust and security in the age of agentic AI.

Identity Verification Startup Persona Raises $200M At $2B Valuation

SEE MORE INSIGHTS
Wellesley Hills Financial

1087 Beacon Street, Ste. 204
Newton, MA 02459
Phone: + 1 617-465-2425 

Twitter X
LinkedIn

Securities transactions introduced through Wellesley Hills Securities, member SIPC/FINRA

Privacy Policy | Terms + Conditions

Copyright 2024 – Wellesley Hills Financial

MARKET INSIGHTS NEWSLETTER

Breaking industry news delivered to your inbox each week.

Market Insights Newsletter

Industry-specific market commentary, analysis, and research delivered weekly.