Open banking has laid the foundation for the rise of embedded finance by enabling data sharing between financial institutions and third-party providers through APIs. Embedded finance directly integrates financial services like insurance, lending, or payments into non-financial platforms, enhancing customer experience with tailored solutions. According to the World Economic Forum, over 130 million people worldwide are expected to be using open banking services by the end of this year. The collaboration between the two technologies has become so important that decision-makers and leaders in finance from across Europe are gathering in London next month for an event dedicated to this area of innovation: the Open Banking Expo.
Open Banking: Igniting the Rise of Embedded Finance
