Salesforce, the global CRM giant, has agreed to acquire startup Own for $1.9 billion in cash, with the deal expected to close by January 2025, pending regulatory approval. Own, which provides backup solutions for cloud applications, will enhance Salesforce’s capabilities and is projected to boost free cash flow in the second year after the acquisition. The move reflects Salesforce’s strategic shift to bolster its product offerings and address a more challenging software market environment following a period of less favorable investment conditions for cloud technologies.
Salesforce to Acquire Startup Own for $1.9 billion in Cash
