Experian has acquired NeuroID, a behavioral analytics specialist, to enhance its fraud risk suite with advanced technology that assesses user behaviors for signs of fraud. NeuroID’s technology has been integrated into Experian’s Ascent Technology Platform. Founded in 2014 by Jeff Jenkins and Joe Valacich, NeuroID has spent the past decade focusing its R&D efforts on automated technology that can assess the behaviors of end users for signs of fraud, such as by looking at how they enter information on a form, or by looking at patterns around account openings and transactions. The acquisition highlights Experian’s commitment to providing world-class data, analytics, and insights to prevent fraud and protect clients from financial losses.
Experian Acquires Behavioral Biometrics Specialist NeuroID
