SoFi‘s acquisition of PrimaryBid, a UK fintech that provides retail investors with access to public markets, advances its WEALTHTECH strategy by enabling access to IPOs and directed share programs. PrimaryBid, which partnered with SoFi in 2024, brings expertise in connecting individual investors to capital markets. This acquisition allows SoFi to expand beyond consumer lending and banking into wealth management, investing, and equity capital markets infrastructure.

SoFi Acquires UK Retail Investment Platform PrimaryBid