Habi, a Latin American proptech unicorn, acquired broker-technology startup Pulppo to expand its platform for real estate agents across Mexico, Colombia, and Argentina. Pulppo’s AI-driven tools for lead management, customer communication, and transaction tracking strengthen Habi’s strategy to build an end-to-end digital marketplace that streamlines historically slow and fragmented housing transactions in the region. The deal also reflects a broader post-VC-boom trend as higher interest rates push Latin American startups to consolidate, scale efficiently, and prioritize profitability.

Proptech Unicorn Habi Acquires Pulppo to Deepen Latin America Push