PAR Technology announced an agreement to acquire Bridg, a customer identity resolution platform, for approximately $27.5 million. The acquisition will unify loyalty and non-loyalty transaction data into a single dataset, enabling more comprehensive customer profiling for retailers and restaurants and stronger marketing attribution. PAR aims to leverage this combined data to deliver improved personalization, activation, and closed-loop measurement across customer interactions.
PAR Technology to Acquire Bridg, Bringing Loyalty and Non‑Loyalty Data Together for Smarter Retail and Restaurant Activation
