Amazon announced it will close all of its Amazon Fresh grocery and Amazon Go convenience store locations, citing the failure of these physical retail experiments to deliver a scalable, distinctive customer experience. The company plans to transform many of these locations into Whole Foods Market stores and double down on online grocery delivery services, which have grown rapidly. This marks a strategic pivot in Amazon’s retail footprint, focusing resources on areas with higher growth and profitability potential.
Amazon Is Closing Its Fresh Grocery, Go Convenience Stores