The Baldwin Group, a leading independent insurance brokerage and advisory firm delivering tailored insurance solutions to a wide range of personal and commercial clients,  has completed its acquisition of Obie, a digital insurance platform focused on real estate investors and small property owners, strengthening its technology-enabled distribution capabilities. The deal reflects a broader trend among insurance brokers and agencies acquiring vertical-specific InsurTech platforms to modernize underwriting, distribution, and customer experience. By integrating Obie’s digital-first workflows, Baldwin gains exposure to a fast-growing segment of tech-enabled property insurance while accelerating its shift toward scalable, data-driven insurance models.

The Baldwin Group Completes Acquisition of Obie, a Leading Investment Property Insurance Platform