Visa (NYSE: V) is leveraging its custom artificial intelligence (AI) technologies through its Visa Intelligent Commerce initiative. What makes this service stand out is the deployment of autonomous AI agents that can independently guide and manage users’ ongoing or incomplete shopping journeys, decision-making processes, and payment activities. These agents manage extended “sessions,” multi-step tasks that may span several days, such as comprehensive comparison shopping, trip planning, or complex B2B procurement orders. Visa is evolving from a traditional, passive payment processor, where the company receives transactional requests, into a more initiative-taking and participatory commerce partner.
We see three near term new or improved AI driven “Sessions” capabilities for Visa:
Visa’s agentic AI strategy revolutionizes conventional payment processes by breaking them down into a series of intelligent sessions, enabling new service offerings and generating additional revenue streams. By focusing on AI-driven e-commerce, Visa transforms isolated transactions into unified, context-aware experiences, positioning itself as a trusted foundation for payments in the emerging landscape of agentic AI commerce.
