Vector Capital, a leading private equity firm specializing in transformational investments in established technology businesses, is set to acquire Showpad, a leading AI-powered revenue enablement firm, and merge it with Bigtincan(acquired in April 2025) to create a unified global leader in the $12B revenue enablement market projected for 2030. The combined company, operating under the Showpad brand, will leverage extensive AI-driven R&D, broad geographic reach, and customer bases spanning Fortune 500 clients to deliver end-to-end buyer–seller engagement solutions. Insight Partners will roll over its full Showpad investment, and analysts describe the deal as a “watershed moment” in sales enablement, positioning the entity to set industry standards in AI-enabled revenue technologies.
Vector Capital to Acquire Showpad
