Profound, a New York-based startup helping marketers optimize visibility across AI assistants, has raised $35 million in a Series B led by Sequoia Capital, bringing total funding to $58.5 million. Founded less than a year ago, the company has rapidly gained over 500 enterprise customers, including U.S. Bank, DocuSign, and Chime, and offers tools to monitor AI search results, generate content, and deploy AI marketing agents. The investment comes amid a growing shift in search behavior, with AI platforms like ChatGPT and Perplexity now capturing 5.6% of U.S. desktop search traffic, prompting brands to adapt to creating content for AI-driven discovery.
Profound Raises $35M, Builds Marketers’ Alternative in Post-Search Era
