Amazon has exercised its option to acquire a 3.95% equity stake in Egyptian specialty finance fintech Valu, following its initial 2022 investment in EFG Holding’s GDRs, now converted during Valu’s listing on the Egyptian [stock] Exchange. The strategic move reflects Amazon’s ongoing fintech strategy: investing in financial services—like Valu’s BNPL offerings—to support e-commerce and seller ecosystems without becoming a regulated bank. The deal also underscores Amazon’s bet on the fast-growing MENA fintech sector, where BNPL adoption is surging amid rising digital payments and a favorable demographic, positioning Amazon to expand its footprint and data access in emerging markets.

Amazon Exercises Option to Acquire Stake in Valu