Sam Altman’s biometric identity startup, World, is expanding to the UK with its Orb eye-scanning device, aiming to verify human identity and combat AI-driven fraud by generating encrypted iris codes and offering users a decentralized World ID. Amid rising concerns over digital impersonation and deepfakes, the project has attracted interest from enterprises and governments, positioning itself as a scalable solution to outdated authentication systems like CAPTCHA and facial recognition. With over 13 million users and backing from retail and regulatory partners, World is transitioning from experimental tech to a robust, privacy-focused digital ID infrastructure across global markets.
Sam Altman Brings His Eye-scanning Identity Verification to UK
