Target is accelerating investment in its third-party e-commerce marketplace, Target Plus, which saw over 20% year-over-year GMV growth, and aims to reach $5 billion in GMV by 2030 despite broader declines in comparable sales. The marketplace expansion, especially in home and apparel, is part of Target’s strategy to offer more products and bolster resilience in a cooling retail environment while competing with Amazon and Walmart. To drive transformation and long-term profitability, Target also launched an Enterprise Acceleration office to enhance cross-functional agility amid continued economic pressures.
Target Leans Into Third-Party Online Marketplace Growth
