Acorns Acquires EarlyBird to Deepen Focus on Family Financial Wellness

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Acorns, a fintech company best known as a micro-investing platform, has acquired EarlyBird, a family-focused investing, and digital memory platform, to expand its suite of tools supporting long-term financial wellness for families. The move follows Acorns’ recent growth in family offerings, including its Acorns Gold subscription, the acquisition of GoHenry, and the launch of Acorns Early. EarlyBird’s unique model of combining financial contributions with digital memory-keeping aligns with Acorns’ long-term goals, and its founders will join Acorns to help scale financial education and legacy-building for future generations.

Acorns Acquires EarlyBird to Deepen Focus on Family Financial Wellness