Persona, an identity verification startup, has raised $200 million in Series D led by Founders Fund and Ribbit Capital, bringing its valuation to $2 billion amid soaring demand for secure, AI-driven identity tools. The company’s platform, used by over 3,000 clients, including OpenAI and Instacart, automates verification processes by combining document scanning, behavioral analysis, and fraud detection to safeguard user onboarding and activity. With revenue and customer base doubling in 2024 and over 300 million verifications completed, Persona is positioning itself as a critical infrastructure provider for trust and security in the age of agentic AI.
Identity Verification Startup Persona Raises $200M At $2B Valuation