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Europe’s Relay Pulls in $35M After Applying Asia’s E-commerce Delivery Model

relay
  • March 2, 2025
  • E-commerce, Insights

Relay, a European startup inspired by Asia’s asset-light logistics model, secured $35M in Series A to scale its AI-driven, on-demand parcel delivery service. The company’s innovative approach replaces fixed, depot-based routes with dynamic matching of couriers to delivery routes using mini-depots and e-bikes, significantly reducing carbon emissions and operational inefficiencies. By leveraging computer vision for enhanced proof-of-delivery and courier training, Relay is poised to disrupt traditional parcel delivery systems across major U.K. cities amid rising global e-commerce demand. 

Europe’s Relay Pulls in $35M After Applying Asia’s E-commerce Delivery Model

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