Whatnot, a livestream shopping platform specializing in collectibles, raised $265 million in Series E funding at a $5 billion valuation, led by Greycroft, DST Global, and Avra. The company, which facilitates live video auctions and real-time interactions between sellers and buyers, sold over $3 billion worth of goods last year and plans to use the funding to enhance seller tools and expand globally, starting with a launch in Australia. Positioned as a competitor to TikTok Shop, Whatnot has now raised $749.7 million and seeks to capitalize on live, social, and mobile-first commerce trends.
TikTok Shop Rival Whatnot Bags $265M at $5B Valuation for Live Shopping Platform
