Livestream shopping platform Whatnot raised $265 million at a $5 billion valuation, with backing from major investors like Greycroft, DST Global, and Andreessen Horowitz, to expand its presence and develop new seller tools. The platform, which facilitates real-time video auctions for collectibles, sold over $3 billion worth of items in 2024 and plans to enter the Australian market soon. As the U.S. government debates TikTok‘s future, Whatnot’s innovative approach aligns with a broader trend in retail, leveraging live, video-driven social commerce to reshape the shopping experience.
TikTok Shop Rival Whatnot Bags $265M at $5B Valuation for Live Shopping Platform
