In collaboration with Aramark Sports + Entertainment and Wicket, the Cleveland Browns have expanded their frictionless concession technology at Huntington Bank Field with Express Access, enabling stadium-wide facial recognition for food, beverage, and alcohol purchases. Building on the success of their Express Beer concept, this new system significantly reduces wait times and increases operational efficiency, with 24% of transactions processed through the system during peak periods. The program enhances the fan experience by integrating quick, seamless payments, demonstrating high adoption rates among users already enrolled in facial recognition ticketing.
Cleveland Browns, Aramark Sports + Entertainment, and Wicket Take Frictionless Technology to Next Level with Large-Scale Deployment of Express Access Concessions
