Shopify has acquired the team from Peel Insights, an e-commerce analytics startup, and is transitioning its CEO Nicolas Grasset to Director of Product. Peel’s tools aid online sellers in analyzing sales data and enhancing customer retention, with its Magic Dash solution that utilizes AI to distill critical insights. The acquisition aligns with Shopify’s focus on bolstering e-commerce analytics, following previous acquisitions like AR startup Primer in 2021 and a strategic investment in Triple Whale in 2023, both aimed at enhancing merchant insight features for Shopify’s vast user base.
Shopify has Acqui-hired AI-driven Analytics Startup Peel Insights
