Crisp, a leader in “collaborative commerce”, secured $50 million in new capital through a Series B extension round and debt financing, with participation from existing investors Blue Cloud Ventures and FirstMark Capital. The funding will support Crisp’s aggressive growth strategy, including product development, market expansion, and acquisitions (Crisp recently acquired Atlas Technology Group). Crisp’s platform provides real-time insights and trends to over 700 CPG brands, enabling them to optimize sales, marketing, and inventory management across all retail channels.
Crisp Raises $50M in Series B Extension as CPG Brands Rapidly Adopt a Collaborative Commerce Approach for Sales, Marketing and Supply Chain Management
