Floward, a MENA-based e-commerce company focused on floral delivery and gifting, announced it’s working with investment banks Goldman Sachs Group and HSBC Holdings Plc for a planned initial public offering in Saudi Arabia. The details of the offering, including size and timeline, are still being determined. Founded in 2017 by Kuwaiti national Abdulaziz Al-Loughani, Floward operates in 37 cities across the Middle East, North Africa, and Britain. It raised $156 million in a Series C pre-IPO investment round in February.
E-Commerce Firm Floward Taps Goldman, HSBC for Saudi IPO
