Rokt, an e-commerce technology company providing machine learning-based messaging to drive incremental transactional value at the time a purchaser is most likely to convert, announced a new partnership with global payments network Klarna who provides online storefronts, direct payments, and post-purchase payments. The collaboration will enable Klarna to utilize Rokt’s AI technology to enhance marketing solutions for retailers and offer more relevant experiences for consumers using Klarna’s shopping app. Brands will be able to target specific consumer segments and offer valuable offers creating a highly curated shopping experience.
Klarna Expands Marketing Solutions Through Partnership with Rokt
