​​Despite a significant decline in venture capital funding for fintech companies globally, venture investors are still actively investing in specific industry segments. Included in the sought after segments are B2B fintechs due to their potential for higher revenues per customer compared to consumer-facing fintechs. Within the B2B vertical, more specialized solutions are receiving even greater attention, including active inflows to support startups in embedded finance and banking-as-a-service, FinOps (operational expenditure processes in the cloud), and treasury management solutions, particularly for the office of the CFO.

Embedded Finance, FinOps, and Treasury Management are Grabbing VC Attention Right Now Despite a Collapse in Fintech Funding, Investors Say