Croissant, an e-commerce fintech focused on “intentional commerce” announced it has raised $24 million in seed funding from a consortium of investors including Portage and KKR co-founders George Roberts and Henry Kravis. Croissant’s platform seamlessly integrates into merchants’ shopping experiences, offering consumers guaranteed buyback value at checkout, turning purchased items into liquid assets that can later be sold in seconds. Croissant aims to increase conversion rates, purchase size, and customer retention in the secondhand market.
E-Commerce Company Croissant Launches with a $24 Million Dollar Mission to Change the Future of Commerce
