Pinduoduo, the Chinese e-commerce giant, has plans to introduce a cross-border e-commerce platform next month that will focus on the United States market. Pinduoduo’s rise to e-commerce prominence was largely accelerated during the pandemic. Pindoudou’s market appeal stems from its unique group buying strategy that encourages customers to share their purchases on chat networks in order to save money. In some ways this move mirrors the strategy of fast fashion retailer Shein, which has quickly expanded to become one of the biggest online fashion marketplaces in the world.
Pinduoduo to Launch International E-commerce Platform Next Month