Skip to content
Wellesley Hills Financial
  • Home
  • Services
    • Services Overview
      Restructuring
    • Transaction Advisory
      • Targeted M&A
      • Defensive M&A Services
      • Capital Raising
      • Restructuring
    • Strategic Advisory
      • Valuation
      • Payments Analytics
  • About Us
  • Transactions
  • Insights
    • Insights Overview
      Insights
    • Our Top Picks
      • Week’s Most Interesting
      • Crypto
      • E-commerce
      • Embedded Finance
      • Fintech
      • Fraud / Risk Management
      • Investments – M&A
      • Open Banking
      • Payments
      • Saas
      • Specialty Finance / LendTech
    • Other Resources
      • Featured Articles
      • Market Movements
  • Contact
  • Home
  • Services
    • Services Overview
    • Transaction Advisory
      • Targeted M&A
      • Defensive M&A Services
      • Capital Raising
      • Restructuring
    • Strategic Advisory
      • Valuation
      • Payments Analytics
  • About Us
  • Transactions
  • Insights
    • Insights Overview
    • Our Top Picks
      • Week’s Most Interesting
      • Crypto
      • E-commerce
      • Embedded Finance
      • Fintech
      • Fraud / Risk Management
      • Investments – M&A
      • Open Banking
      • Payments
      • Saas
      • Specialty Finance / LendTech
    • Other Resources
      • Featured Articles
      • Market Movements
  • Contact

Social Media’s Big Bet: The Shopping Revolution Will Be Livestreamed

download-2-2
  • August 12, 2022
  • E-commerce, Insights

Manrika Khaira is a social media influencer that regularly broadcasts live on TikTok, demonstrating how she gets ready in tutorial style videos all while marketing cheap or discounted beauty products. She states that she needs to “…build a reputation of trust.” Khaira is now one of the top sellers on TikTok Shop, the short video app’s live e-commerce function, thanks to her strategy. It enables her audience to purchase the goods she advertises right on the app, via a clickable orange basket in the lower-left corner of the display. In an effort to capitalize on a sector that has seen tremendous success in China, where live e-commerce sales are anticipated to hit $423 billion this year, social media networks are counting on this model as the future of shopping. TikTok isn’t the only platform testing live e-commerce; platforms like Amazon, YouTube, Facebook, and Instagram have also done so. 

Social Media’s Big Bet: The Shopping Revolution Will Be Livestreamed

SEE MORE INSIGHTS
Wellesley Hills Financial

1087 Beacon Street, Ste. 204
Newton, MA 02459
Phone: + 1 617-465-2425 

Twitter Linkedin

Securities transactions introduced through Wellesley Hills Securities, member SIPC/FINRA

Privacy Policy | Terms + Conditions

Copyright 2022 – Wellesley Hills Financial

MARKET INSIGHTS NEWSLETTER

Breaking industry news delivered to your inbox each week.

Market Insights Newsletter

Industry-specific market commentary, analysis, and research delivered weekly.