Truist, an American bank holding company, has acquired Long Game, a 12-person fintech business that has raised over $20 million in venture capital. Vestigo Ventures, Franklin Templeton, Thrive Capital, and Collaborative Fund were among the investors who contributed over $20 million to Long Game. Long Game’s engineers, designers, and executives will join Truist’s Innovation team as part of the acquisition. While Long Game is not the bank’s first fintech acquisition, it is perhaps its most significant since it wanted to target a younger demographic.
Banking giant Truist acquires fintech startup Long Game in effort to reach younger demographic | TechCrunch