M3ter, a London-based SaaS startup, came out of stealth with a $17.5M funding round from Kindred Capital, Union Square Ventures, and Insight Partners. The company intends to use the new capital to continue building-out its products and expanding M3eter’s customer base. The investment echoes a growing trend in the SaaS product industry, moving away from flat-rate subscriptions as more price-conscious customers demand granular pricing. Granular pricing is feasible due to growth of data science, predictive analytics, and cloud computing.
M3ter Comes Out of Stealth With $17.5M For Usage Based Pricing Technology, Used by SaaS Companies